Problem Statement
The main objective of the website was to showcase Belle Monde's various projects, including ongoing and completed projects, through individual landing pages. Additionally, the website had to be optimized for SEO activities. However, the challenge was to create a website that caters to the needs of different types of users - those looking for a home and those looking for investment opportunities.
Brand Idea
Modern architecture and design values simplicity and clean lines. Incorporating these qualities in your brand can communicate credibility, positivity, and professionalism, helping increase brand awareness and attract customers. Aligning with modernism values also communicates trustworthiness and makes securing loans easier, increasing property value and making your brand a top choice for buyers
Brand Experience
Ecosystem
The ecosystem for a real estate company could consist of user from different ecosystems. When talking about buying a flat In a residential area, we can find a few different kinds of users:
1. A person who wants to buy a house for living.
2. A person who is buying a house as an investment He wants the house and area to give him maximum returns in terms of per sq. ft and also rent.
Although being a luxury brand they provide homes for every type of customer. Whether 1BHK to 3BHK to commercial space for small or big company . When we talk about commercial area although much more expensive in terms of land and rent. But companies want as much facility in terms of transport, security office essential facility and convenience.
Approach
Users often perceive aesthetically pleasing design as design that's more usable. (Aesthetic Usability Effect) With the help of this law we would create a simple yet aesthetically pleasing website with all the necessary Information about each real-estate project. Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. (Jacobs Law) Using some common features of other competitors we would improve on them and make our site more interactive. Elements tend to be perceived into groups If they are sharing an area with a clearly defined boundary (Law of common region). Objects that are near or are in close proximity to each other are tend to be grouped together(Law of Proximity).
Geography
In a real estate business there is are many geographic factors that govern an on going project such as transport, supermarkets, locality. Although our projects are spread over many locations in the city of Mumbai, one thing that plays a major role the locality and area as the price per sq. ft. changes, which in turn changes the target audience.
Discoveries
During the COVID-19 period it has been difficult for families to visit any real-estate site to explore the project and select the house of there choice. This make it difficult for them evaluate and experience the modem architecture and select there next house.
Although every real estate has a modern architecture but they are unable to full fill the needs of the user by not having all the Information about there project.
Thus it Is Important to give them all the necessary Information about the project. It is also tough to judge a project when it is an on going project that is it has not been completed yet.
